Marketing Cloud War

In this recent article, I highlighted insights about Marketing cloud.

The growing demand for the digital marketing cloud worth more than $US50 billion a year globally .IDC estimates $32.4 billion in marketing technology spending by 2018, growing at 12.4 percent CAGR.

The Marketing Cloud is just another attempt by technology vendors to grow revenue by locking CMOs into a single platform.

What makes a digital marketing cloud?

There are at least 4 components that every digital marketing cloud should be offering

  • Multi-channel marketing automation 
  • Content management tools 
  • Social media tools 
  • Analytics platform


Source :Forrester

Summary of leading marketing clouds.

  • Adobe
  • Oracle
  • IBM
  • Sales force          

Who’s winning the marketing cloud wars?




Since every software company can’t offer all the solutions at once,so each has focused on different aspect . Adobe is focusing on its core strength of content creation and data with AEM & Adobe Analytics where Salesforce is  playing to its social and CRM integration with Radian6 and Buddy Media .Oracle has  great platforms Eloqua for  marketing automation and IBM is placing it bets in commerce.

CMO may adopt a strategy to pick the top product from each marketing cloud and create an integrated marketing solution but having said that he might face core challenge of seamless integration of these platforms with each other !

On this note, I would like to share with you details about  each marketing cloud and their integration in my next blog.

Happy Learning!

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Published by

Reetik Agarwal

Digital Marketing envangelist by profession ,Mentor by Passion

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